AI Template: PAS. How to Write Copy With the PAS Formula? Examples

To write copy with the PAS formula, fill in Pain, Agitation and Solution in the PAS template in Qyx and get copy that moves from the customer's problem to your offer. The PAS template is a Qyx Smart Template that turns a pain point and your solution into persuasive copy in the language you pick.

PAS template in Qyx

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What is the PAS template?

The PAS template is a ready-made template in Qyx for copy that starts with the customer's problem. You describe the pain, what makes it worse and how your product solves it, and Qyx writes the copy in that order. Keep the agitation honest and the solution specific, so the copy persuades without exaggerating. The more precisely you describe the pain in your customer's own words, the closer the copy gets to what they feel. Use the result as a first draft and add proof, such as a guarantee or a short case, before the call to action.

  • The problem first

    The Pain field puts the customer's problem in the first lines.

  • A clear way out

    Solution connects the problem to your product or service.

  • Short or long

    Set Maximum Length for a short ad or a longer email.

How does it work?

  1. Open the PAS template in Qyx.
  2. Fill in the customer's problem in Pain, what makes it worse in Agitation and your answer in Solution, then choose the language, tone of voice, creativity and maximum length.
  3. Click Generate, pick the best result and edit it right in the editor.

Who is it for?

  • Marketers

    Write ads and emails that open with the customer's problem.

  • Online stores

    Write product copy for products that fix a clear problem.

  • SaaS and startups

    Explain the problem your software removes.

  • Service businesses

    Show clients what changes when they hire you.

Practical example

What you enter

Pain: the problem your customer has. Agitation: what happens if the problem stays. Solution: how your product or service fixes it.

What you get

Persuasive copy that goes from the problem to your solution. Check the claims about your product, then use the copy in your ad, email or landing page.

Conclusion

The PAS template turns a problem and your solution into copy in the PAS order. For copy that starts with a hook instead, use the AIDA template in Qyx.

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