Let AI answer when customers reply

AI bot replies are the WhatsApp auto reply in Marketing Bot. When AI Reply is on in a campaign, the bot sends an answer automatically whenever a customer replies to your message. You decide how it talks and what it may talk about.

Turning on the WhatsApp auto reply

Open a new WhatsApp campaign and switch on AI Reply below the contact lists and segments. A field called AI Instruction appears. There you define how the chatbot should respond, including its tone, its style, the scope of support and how it should behave. Then send or schedule the campaign as usual.

What the bot knows

By default, the chatbot’s scope is limited to its training documents, so it does not make up answers outside them. Use the instruction to add the facts it needs for this campaign, such as the discount code, the end date, delivery times or where to order. Say clearly what it should do when it does not know, for example ask the customer to wait for a person.

Writing a good AI Instruction

Write it like a short brief for a new colleague. Name the brand and the tone, for example friendly and short. List the facts about the offer. Add the limits: no medical advice, no promises about stock, no other discounts. End with the next step the bot should push, such as a link to the product page.

People stay in control

Every conversation lands in the Inbox, where you can read the answers and write to the customer yourself. AI Reply is set per WhatsApp campaign, so you can keep it off for sensitive messages. For a bot on your website, in Messenger or on Instagram, use External Chatbot.

Tips for a WhatsApp auto reply customers like

Keep answers short, because people read them on a phone. Test the campaign on your own number first and ask the bot the five questions customers ask most. Check the Inbox in the first hour after sending, and refine the instruction for the next campaign.