How to measure the impact of AI tools
A short note on measuring the impact of AI tools without building an analytics department first.
Track exactly one number
Pick a single metric and stay with it. For descriptions that is conversion rate on the product page; for a chatbot it is the share of conversations resolved without a human.
Give it two weeks
Anything shorter is noise at normal traffic levels. Two weeks is usually enough for a real difference to surface, even on a smaller store.
If nothing moves, that is not the tool failing — you have just found a place where the bottleneck was never the problem.
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